Switzerland: The Catholic Church is advertising in cinemas

Pic from the ad campaign.

The dioceses of Germanic Switzerland launched an ad campaign in late October 2014 called “Professions in the Church: an opportunity.” So far the ads have appeared in the public transportation system, but now they will also play in movie theatres. The campaign presents various professions who work in the parish infrastructure, and its goal is to encourage people under the age of 35, people interested in a career change and volunteers to take up positions with the diocese, in order to meet the shortage of candidates for chaplaincies and positions in theology schools.

(Sources: kipa-apic.ch – chance-kirchenberufe – DICI no. 304, 07/11/14)